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I design products where complexity needs to make sense — across AI tools, SaaS platforms, and service applications. My work focuses on structuring data, workflows, and interactions into systems that are clear, scalable, and usable. I collaborate closely with cross-functional teams to align design with real product, technical, and business constraints.

AI-driven system for analyzing search terms, identifying wasted spend, and generating structured, data-driven optimization decisions with full transparency and control across large-scale campaigns.

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AdTech

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A real-time interpreting platform connecting users with professional interpreters through both on-demand and scheduled sessions across multiple channels.

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Multi-Platform APP

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A multi-vendor e-commerce platform for flowers and gifts, designed to support complex purchasing flows, including multi-order functionality, seller management, and admin control tools.

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E-commerce

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AutoUTM™ — UTM Tagging Automation

AutoUTM™ is a UTM tagging automation system for LinkedIn Ads, designed to eliminate human errors, standardize tracking structures, and ensure consistent, reliable campaign data at scale.

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AdTech

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