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FRID logo
FRID

The project is a mobile Application for a new company of refrigerators. The App transforms refrigerators into smart ones with some interesting functions. All refrigerators in this company have cameras and sensors that transfer all information to App. The main goal of my App is to organize all products in the refrigerator. Also, users can check the expiration date, and quantity of products or get interesting receipts.

PROJECT NAME

"FRID" is a part of the word "FRIDGE". "FRID" is a new company because of this a name must be simple and short. 

GE
Frid logo
CONCEPT

"SMARTFRIDGE IN SMARTPHONE"

It's a central concept of the project. I need to show a connection between the issue of refrigerators and technologies in App design.

TARGET AUDIENCE

The target audience is buyers of refrigerators. Customers are looking for a good solution to food storage problems in the refrigerator. Users are technologists who definitely have more products from the "Smart Home" series.

Dina, 37 years old, with 2 children

Michal, 28 years old, married

Haim, 50 years old, 3 children

TARGET AUDIENCE frid
TARGET AUDIENCE frid
TARGET AUDIENCE FRID

She throws away a lot of spoiled food

She doesn't remember what she must buy in the market

He discovers that his favorite food has "suddenly" run out

NTH
MVP
  1. Monitoring the expiry date of medicines and wines

  2. Recipes are based on the products in the fridge

  3. Recipes are based on products that will expire soon

  4. Online shopping

A-LIST
  1. Checking stock at the moment

  2. Putting products into the fridge

  3. Monitoring the expiry date of the products in the refrigerator

  4. Out-of-stock alerts

  5. Operation History 

  6. Statistics of throwing out food, opening a refrigerator, etc

  7. Shopping lists

  1. Checking stock at the moment

  2. Putting products into the fridge

  3. Statistics of throwing out food

FLOW
flow frid
USER JOURNEYS

The user puts new products into a refrigerator:

SPLASH

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HOMEPAGE

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Case 1:

not entered

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Case 2:

product in pack

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Case 3:

product by weight

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Case 4:

product expired

Problem Item

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Products list

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End of process

The user puts new dishes into a refrigerator:

SPLASH

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HOMEPAGE

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Put a box/pan

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Choose a dish 

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Accept

The user checks stock in a refrigerator:

SPLASH

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HOMEPAGE

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Categories

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1 Category

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Product list

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1 Item

The user gets alerts about out-of-stock products or expiry date:

SPLASH

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HOMEPAGE

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Alerts list

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Out-of-stock

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Expiry date

The user checks an operation history:

SPLASH

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HOMEPAGE

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Operations list

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1 Case

Check the stock in a refrigerator. Is something missing?

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Get a product list after putting it into the fridge. Sometimes the product has a problematic status... 

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Put the new products into the fridge and you will see the expiry date immediately

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Design System

Primary

Colors

Secondary

#F56E5C

#01203E

#F3F2FB

#D9ECFA

#125275

#6F964F

#CDE6C5

Typography

Heading 1
font-family: Bellota
font-size: 48 pt
font-style: Regular

Subhead 1
font-family: Varela Round
font-size: 24pt
font-style: Regular

Heading 2
font-family: Varela Round
font-size: 32pt
font-style: Regular

Body 1
font-family: Varela Round
font-size: 18 pt
font-style: Medium

Heading 3
font-family: Hurme Geometric Sans 3
font-size: 45pt
font-style: Regular

Microcopy
font-family: Varela Round
font-size: 12 pt
font-style: Regular

Components

Buttons

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Icons

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Illustration

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Logo

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The logo is a logotype with an image twist: a little fridge is hidden in the letter "F". 

Website

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QR for Mobile version

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Promotional Products

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Brand Book

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All Screens

Prototype